110: Death Cheating Tire

 

Sarah Saffari was a fitness influencer before realizing she could put what she'd learned to better use as a consultant and agency founder. As CEO of InfluencerNexus, Sarah helps hospitality companies and other brands create powerful campaigns without fraudulent followers. Susan and Sarah talk about why marketing is like a bank account and how to swim out of a riptide.

More from what we talked about in this episode:

Sarah Saffari on LinkedIn

InfluencerNexus

How to Escape a Riptide

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111: Zero Party Data

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109: Heartbreak Love Boat