84: Ice Pack Nursemaid
Kate Jerkens planned her childhood birthday parties with the efficiency of Jennifer Lopez in the Wedding Planner and parlayed those organizational skills into an events, sales, and marketing career in hotels. When former colleague Fawn Weaver approached with a top secret project in 2016, Kate was in, and together they launched Uncle Nearest. On its face a whiskey brand, Uncle Nearest is so much more, and Susan and Kate talk about how the company is building a legacy that transcends the liquid in the bottle.
More from what we talked about in this episode:
The New York Times article that started it all
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