Transcript: Episode 151: Rolls Royce Chauffeur

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[00:00:00] Susan Barry: This is Top Floor episode 151. You can find the show notes at topfloorpodcast.com/episode/151. 

[00:00:13] Narrator: Welcome to Top Floor with Susan Barry. This weekly podcast ride up to the top floor features tangible tips and excellent stories from the experts and characters who elevate hospitality. And now your host and elevator operator, Susan Barry.

[00:00:32] Susan Barry: Welcome to the show. Ali Krupnik spent many years as a corporate and luxury goods event planner in Manhattan working for the Wall Street Journal, KPMG, and Nike, among others. When the COVID 19 pandemic ended her new job as director of events for Arclight, which is the famous now closed Los Angeles movie theater, Ali recognized that the events business and her role in it could use an update. Ali became a certified health and wellness coach and founded MyWellCo to blend her events experience and passion for wellness together. Today we're going to talk about finance bros and the opposite of yoga, but before we jump in, we need to answer the call button.

Call button rings

[00:01:20] Susan Barry: The emergency call button is our hotline for hospitality professionals and anyone else who has burning questions. If you would like to submit a question, you can call or text me at 850 404 9630. Today's question was submitted by me, Susan Barry, and here is why. People, doctors, like friends, loved ones, parents, husbands, whatever, are constantly saying, “Oh, you just need to reduce your stress.” I don't know how to do that. So here are the things I do that I think are an, uh, approach, but I'm going to just totally be shameless and get you to give me a prescription. Okay. So I take a mental health walk every day and that is lovely. And that I think helps because I can tell when I don't do it. And then I do not watch the news and like I avoid the news like the plague. So what else should I be adding to my daily routine to do this magical process called reducing stress?

[00:02:41] Ali Krupnik: Yes, love that question. Um, so I would say the number one thing that has been a game changer for myself and other people that I've worked with is really considering how you start your day with your phone. So taking your phone out of the picture, and not touching it for at least the first 60 minutes. If you want to be an all star and go to 90 minutes, it will drastically impact and reduce your mental stress.  

[00:03:14] Susan Barry: Do you know that I'm having a panic attack as you're saying this? Carry on. 

[00:03:18] Ali Krupnik: So here's the reason why you want to prolong looking at your phone when you first wake up. So it just puts you automatically in this like reactive mode. So the first you're looking at your text messages and people are already demanding things of you asking things of you. So you're already like giving to someone else before you've even had a second to like regulate your nervous system. And then you're like looking at Instagram or checking an email. And it's so interesting, like the smallest thing can just trigger you and you'll just have this like massive reaction that you don't need to have and you're going to carry that and your cortisol is just starting off stressed. And you're just starting your day giving to someone else when you really need to like take back and just have more ownership and agency on, like how you're spending your energy. And you'll see like, if you look at the same email first thing in the morning versus like two hours later, you'll have a such a different response to it. 

[00:04:23] Susan Barry: Okay. My heart rate has dramatically increased as you've been talking, because here's why. This is what I do with my phone. I probably like every other person in the entire universe. Um, I play all my New York times games first thing in the morning. I have my Kindle on my phone. So I read every book I read is read on my phone. And then of course, every 15 seconds, I also check email, check LinkedIn, check Instagram. I know I need to do this. I know I need to do it. I'm just scared. Maybe I can do… 

[00:05:00] Ali Krupnik: Well you can turn, you can pause. So there's a feature called Focus. So you could pause your, you can just like clear out your notifications. So you could still use your phone and like go to your New York Times and like be more intentional about what apps you're going to, but you won't be able to see that you have any notifications.

[00:05:18] Susan Barry: I don't have any notifications. I'm checking like a psycho. Like I'm, instead of getting push notifications, I'm pulling. Do you know what I mean? I need to just stop it. I'm going to do it. I'm going to do a—

[00:05:34] Ali Krupnik: For one, try for one day and just see, like, see how you feel. Try for one day. Give yourself 60 minutes from when you wake up to when you look at your phone, like have your coffee, look at it after you have your coffee or your tea or whatever. And then just see, see how it hits. 

[00:05:53] Susan Barry: Fine. I'm going to try it. I know that you're right, but I don't want you to be right. Okay, so how did you become an event planner? 

[00:06:04] Ali Krupnik: So I was like one of those. People who just always knew from when I was little that like, I wanted to be in the events and hospitality industry to the point where I was reflecting on this. And I asked my mom and she actually said, she was like, you were the one who was like planning your own birthday parties as like a six year old.

[00:06:24] Susan Barry: Are you serious?

[00:06:24] Ali Krupnik: I would like go to my mom and I'd be like, “Hey, what are we doing for my birthday? Like what do you have organized?” And she was like, you were like really active in like picking out like what painter was going to come. So I was like, I started very early. And then in high school I was the one who was like, okay, when's everyone's birthday. I'm going to do something for you. And I was like, leave brownies. So, which is weird because I don't like my family isn't like in the hospitality industry, so it's not like it was in my blood. But yeah, I started I started young. Um, and then I worked for Disney in their guest service and doing hospitality there. And that was like, 1st, like career entry into the industry and just loved it ever since. 

[00:07:12] Susan Barry: Well, you are not the first event planner that I've interviewed on this show or talked to in real life who had the realization that the industry was maybe getting a little toxic and definitely difficult as a result of the pandemic. Um, one example of that is my friend, Megan Grant, who was on episode 94 and she was a corporate event planner. Realized in the pandemic that it was time for a change and founded her company Cherish Tours as a result of that, which has gone on to be hugely successful. So I'm curious about your take on this. Like, what are some of the aspects of the event planning industry that are unhealthy — and i'm gonna add a little context to this because I think people who are not in hospitality or or who are not planners I think to your earlier point, it's all brownies and birthdays and don't necessarily realize the stakes and the amount of pressure. So can you talk a little bit about that? 

[00:08:18] Ali Krupnik: Yeah, I think with the industry, it's, you're always on. And a lot of times it's like you're putting out fires all time and it is constant fires and the timelines get shorter and shorter, but the expectations stay exactly the same and the budgets will get smaller and smaller, but the expectations will stay exactly the same. Um, and the turnaround times and everything I think has just gotten.. like, people have said yes after they're like, Hey, the deadline was Wednesday. It's Friday. Like, instead of saying no, you did not respect the deadlines. Like, okay, well still do it. And it just becomes this ripple effect. Um, so I think just in terms of like client expectations, it's, there's a lot of weight and pressure in the industry.

Um, and then I think just overall too, it comes with a lot of travel, like going to these events and executing them. They're really long days and you're loading in at like 6am and you might be not done until loading out until midnight. And it's just that for like sometimes weeks on end. And that piece of it, like the onsite portion is really tough because you're on your feet a lot. You're showing face. You're always on. Um, and you're just putting out fires the entire time. So it's a lot on your nervous system. Um, and then you're just from the travel aspects on its own when you're not able to keep your routines, eat the way you normally eat, have the same amount of movement. It's kind of like a trifecta of, stress.

[00:10:05] Susan Barry: I mean, uh, you're absolutely right. Even for event attendees, it's similar to that. And like, you know, that budget point you made, people are trying to maximize their dollars and so they're not necessarily feeding you like the most high quality food or whatever. Travel always sends me for a tailspin in terms of my routine. I'm not great at, I think some people are great at like, no matter where I am in the world, I get up and run five miles. I'm like, if I'm on a trip, I get up and eat five bags of sugar. Thank you. You know, I mean, it's tough. I think it's tough. So what kind of lifestyle changes were you able to make or did you make a concerted effort to make once you became a health and wellness coach?

[00:10:56] Ali Krupnik: Yeah. I think when, when I was at Arclight and it was like two months before the pandemic and we just did our press launch for an event and we had a calendar of this six month, um, event strategy that we were about to roll out. And I remember after the press launch, I looked at this calendar and I literally was like, I don't know how I can do all of that. Like, I'm one person and I got so anxious and I went to my doctor and I was doing blood work and she was like, “Your cortisol is like pre-diabetic.” And she was like, you are not on the right trajectory. And I had this moment where I was like, I had an identity crisis. And I was like, Oh my gosh, this is off brand.

Like, what do you mean? And I was like, no, I was like, I can't, I can't do this. And then then the pandemic happened and I was like, “Oh, interesting.” And I lost my job at Arclight. They closed and I was like, all right, you know what? Like, this is my sign and my lifestyle change that I'm going to make is I'm going to actually listen to my body and figure out how to like design a lifestyle and a brand and a business that, where I can have more freedom and flexibility and not just go on this like hustle culture. It's like I'm done. 

[00:12:26] Susan Barry: It's so interesting, isn't it? How your bod— I don't know about for you for me, my body. always tells me before my brain does. Like, I'll be like, I'm not stressed out. What are you talking about? And then throw my back out and not be able to walk for two days. Oh, what a surprise. How on earth did that happen? Your company, MyWellCo, works to bring wellness to events, but you are very careful to say that wellness is not the same thing as yoga. Talk about some of the types of things that you add to events. 

[00:13:00] Ali Krupnik: Yeah, so I feel that kind of like what my mission when I started my business and when I was like looking at the events landscape was that to our conversation earlier, like when you're traveling and when you're at these events, we’re not, there's not a lot of opportunities for wellness and it just felt like very yoga heavy. And I was like, okay, they checked the box cause they did yoga. And I was like, okay, but was it even a good instructor? Like, were you offering at 6am? Like, no one really wants to wake up at 6am when you're going to be like, when you have events and programming until 10, like, now you're sacrificing sleep. 

[00:13:38] Susan Barry: Or on the other side of it, especially if it's an event for mostly women, there's all of this peer pressure to do the yoga that you may not want to do. And you're like, dude, come on, don't make me do yoga. 

[00:13:52] Ali Krupnik: Yeah. Um, so I just felt that there like was— there's so much happening and so much advancement within the wellness space that it's so much more than yoga. So what I really like to do is I'm like really passionate about different wellness technology and brand partnerships and helping to bring that to the events. Um, for, A: for maximum, what, what can you do for the maximum effort in the least amount of time, I want people to feel something. And the best way to do that is by bringing in different technologies.

And also I want to teach people wellness habits and like, what can they do that they can bring back with them? So if I introduce them to a really great product, or morning routine or something of that nature. Like then it's like tangible where they're like, “Hey, like, I learned that I felt great. Now I can bring that back with me.” So kind of my secret sauce is that piece with the technology and the brand partnerships. 

[00:14:52] Susan Barry: What's an example — I'm sure this is changing all the time, but just to paint a mental picture — what's an example of a type of technology that you would bring to an event? 

[00:15:04] Ali Krupnik: Yeah, so many. Um, but I started working with two of my favorites at the moment, there's one called, um, Rapid Release Therapy, which is a handheld vibrational therapy device. So kind of similar concept to like a therapy gun percussion, but this is vibrational. And I've worked with different chiropractors and they'll just like, we use this device on your neck, your back, your shoulders, any areas of tension where this releases. So that's really effective.

Um, and then I work with another brand called Shift Wave, where it's a antigravity chair. So you're just sitting in this chair and there's, um, like just different, they look like little speakers kind of, but they, it shifts your body, it shakes your body and it puts it into fight or flight. And then it immediately puts you into rest and digest. And you just feel like you're floating and there's just a sense of just like your body just completely relaxes and it's teaching your nervous system like how to get into that state more frequently so you're feeling it on your body, you're listening to some audio, um and it's literally can be any it can be as short as two minutes and it's just really powerful.

[00:16:28] Susan Barry: Oh, that sounds so interesting. I'm going to share that with some of my conference planning friends and see if they'll put it at a conference I'm attending. That would be amazing. There is definitely a stereotype that the type of customer that would want to include wellness in their events is, um, you know, granola, crunchy wellness businesses, that kind of thing. And I know that doesn't necessarily match your experience. What kind of companies or groups are you working with? 

[00:16:59] Ali Krupnik: Yeah, it's so funny because when I talk about my services to some of my, my planners, they'll say, okay, we'll wait for “the perfect client.” And I'm doing that in air quotes. And I'm like, what does that mean? We don't have like a wellness class. Like, no, that's not that like, yes, I work with Goop and Nike and, and people and Poosh and people in that space. But often the people right now that are really gravitating towards this are like the financials and the tax, like the JPMorgans and the KPMGs of the world and the big four.

Because for two reasons. One, there's been like a large mental health initiative within corporate. So, so many of corporate brands and companies have this overall mission. Like, let's address employee mental health and they want it to trickle down into their runs and they don't know how. So that's a, that's a big vertical. And then also like I'm working with Marriott for one of their summits later in the fall and their challenge is like, hey, our employees are traveling so much and we just want to be able to like recognize that. Like, yes, there's a mental health aspect, but we want to just make and design a meeting that like is more intentional and it isn't completely like missing the marks on all those things.

[00:18:21] Susan Barry: So I talked about this a little bit earlier, but the abundance of carbs and lack of protein at breakfast at every single event I've ever been to, it's always been an issue. I think it's definitely getting better because I think people are more aware of it now. What do you think are other opportunities to make food and beverage at conferences healthier? And I don't mean healthier, like in a weight loss way, but healthier in terms of supporting wellness, or more exciting, or all of the above. What do you think? 

[00:18:54] Ali Krupnik: Yeah, I hope gone are the days of just the standard continental where it's just like the fruit and the croissants. But that's still a thing.

[00:19:01] Susan Barry: I mean, you're lucky if you're getting fruit! It's a lot of like old Danishes…

[00:19:05] Ali Krupnik: Bagels. Yeah. Um, so what I like to kind of offer is I'll work with the, through the planner, but I'll, they'll connect me directly with the hotel and the chef and I'll kind of like carry like high protein options, but I do a lot with like smoothies. I'll have, I have a couple like proprietary recipes that I work with that are just like super high protein, high quality, a really balanced smoothie. Um, and offering that. Sometimes even if you don't curate that and like kind of look into it, the smoothies will just be like fruit, period. Like the hotel offers. I'm like, no, we need more than just fruit.

Um, I work with like tartines and do like avocado toast, tartines, smoked salmon. Uh, we'll put some hard boiled egg on there. Um, like almond butter, chia seed, bee pollen, things like that. Um, I like to revamp parfaits and then do them with like coconut yogurt. Add protein powder to them, um, add different sources of fiber and fruit and things like that. And I do a lot with, um, coffees and teas. So I'll do like superfood matchas. I'll do superfood coffees. Um, I'm doing like a Bulletproof coffee station at my event next week to give people some MCT oil and turn their brains on. Um, yeah, but it's a fun, there's so much you could play with in the food and beverage. So it’s —

[00:20:32] Susan Barry: What about at the bar?

[00:20:35] Ali Krupnik: Oh, yes. Non-alcoholic cocktails. Um, and offering, cause like it's a model of excess right now. So it's all about like the standard, this industry standard is lots of caffeine, lots of drinking, late nights. Period. So it's a recipe for disaster. Um, so working with the planners and the venues to offer non-alcoholic options, as well as suggesting healthier swaps for the cocktails that they're going to offer. So you're not doing like so much simple syrup and a lot of sugar. Um, if someone wants to have a cocktail, great, but like, what's the, what's the one that we can design that's not going to make them feel as hungover the next day. 

[00:21:17] Susan Barry: Got it. We like to make sure that our listeners come away from each and every episode of Top Floor with some really practical and specific ideas to try either in their companies, at home, in their personal lives. What do you think are a couple of things every event planner should include in their next meeting? Even if it's for like a small group or they don't have a lot of money to spend. But what are one or two things that everyone could start doing right now? 

[00:21:50] Ali Krupnik: Yeah, I would say, um, to our previous point, adding at least one non-alcoholic cocktail at all of your evening functions. really easy to do. I think that should be a new industry standard that there should be that offering. 

[00:22:06] Susan Barry: I like that. That's a good idea. 

[00:22:08] Ali Krupnik: Yeah.

[00:22:08] Susan Barry: And one that's not just sugar water. 

[00:22:11] Ali Krupnik: Exactly. Yeah. Yeah. Um, and then if there's a brand product or experience that can help people with a better sleep. I think like if we can help with that piece to get people more rested during the events, if that's something like aromatherapy or essential oils on the pillows, if it's some melatonin or some sleep supplements. If it's a like, bar that has cherries and it's there's something of a food component something that you can help with sleep we 

[00:22:47] Susan Barry: Wait, do cherries help you sleep?

[00:22:47] Ali Krupnik: Yeah! For real? I love 

[00:22:51] Susan Barry: For real? I love cherries. That's so good to know. 

[00:22:53] Ali Krupnik: There was like this, this tart cherry mocktail or “sleepy girl mocktail,” which is mostly like cherry juice and magnesium. And yeah.

[00:23:01] Susan Barry: Good to know. Maybe we should put the recipe in the show notes or at least tell me the recipe and I'm going to make it when I fall asleep. Are there any things that you are always careful to pack when you're traveling for business that help enhance your wellness. Please don't say resistance bands or I'm going to throw up. I'm just kidding.

[00:23:24] Ali Krupnik: I always pack individual protein sachets. And I'll bring like a blender shaker, The Blender Bottle. Yes. I always bring that. Um, for two reasons. One, I, it's really hard to get a lot of protein when you're traveling, but two, since I prioritize sleep so much, like if I can just have that in the morning for breakfast, yeah, it's not the best, like it doesn't taste the best, but if it will give me 45 minutes extra of sleep and like, just give me some fuel, I'll take that any day. Um, I always pack a plane meal, so I'll go to, like, the store, get food, and I will always bring food for the plane and never eat the food that's on the plane because I think you're just setting yourself up already, you know, in the weeds, um, and I always bring my pillow. 

[00:24:19] Susan Barry: Really? I'm surprised by that. It's funny. You know, I grew up, uh, “grew up” in quotes working for Starwood and Weston was the inventor of The Heavenly Bed. It's like the most comfortable bed in the whole wide world. I always tell this embarrassing story about early in my career. I went on my very first big girl business trip. Stayed in a Heavenly Bed for the first time and I was freaking so late to my morning meeting because it was, I could not get out of the bed, it was so comfortable. Um, so I got really spoiled by that. And then recently I've stayed at some places that have those like foam. I don't know it's like outer space foam. It's like hard as a rock pillows. I started to be like, Oh, maybe I should. Do you put it in your suitcase? 

[00:25:08] Ali Krupnik: I put it, it fits in my carryon. I get one of those, like, like airtight things that you just like roll it and the air comes out so I can it's probably like this big and I literally can put it do it in my like tote carry on. 

[00:25:21] Susan Barry: That's good to know. I'm going to consider that. It's not a bad one because especially — you're not there yet, but when you start to get old, I swear to God, you can injure yourself more easily in your sleep than when you're in your waking life. And if you sleep on the wrong pillow, you like break your neck. It's the worst. 

[00:25:42] Ali Krupnik: Yeah, you're just like in constant pain and yeah. And I think it's also like a little bit of like a placebo effect to where I'm just like, my body just knows like, okay, I have my pillow, so I'm going to get a better sleep. So it just automatically promotes it. 

[00:25:57] Susan Barry: I mean, that's smart. I love that tip. I'm so surprised by that, but it's genius. We have reached the fortune telling portion of the show. So you need to predict the future. What is a prediction that you have about meetings and conferences? 

[00:26:15] Ali Krupnik: I predict that the concept of better for you catering and the non-alcoholic cocktails is going to become a satellite menu offering and that people are going to be asking for it and they want these like healthier menus and I think venues and hotels are going to be challenged to have those and come up with them. So that's - at least I'm hoping. 

[00:26:47] Susan Barry: What about if you could wave a magic wand and create either a new product or a new service for the hospitality industry? You don't have to be completely realistic. What would you wave your magic wand and create? 

[00:27:03] Ali Krupnik: I would love like a platform that is kind of like a curated hotel procurement that has the list of healthy hotels. Not like the retreats, but for the business traveler that has like, okay, this is high quality bedding. This is premium bedding. This has a really good gym on site. It has a solid restaurant for breakfast. It's in walking distance of nature where you can take like 15 minutes in the morning and walk. Like some sort of platform that you can select from.

[00:27:43] Susan Barry: This sounds like a crowdsourcing app that you should build as soon as possible. However, I will be right back because I'm going to the patent office to steal your idea and trademark it before - no, that is such a good idea. I love that. Um, I did an episode about an app called Friendly Like /me and it is for people who are have mobility issues, are of size, are wheelchair users and it's a similar thing. It's crowds reviews and information about all what kind of chairs do they have? Are the tables fixed to the floor or can they be moved? Do I have to go over a gravelly parking lot to get into the building? So it's very similar concept and I think it's such a good idea. I love that. What is next for you, besides making this app, and what's next for your company? 

[00:28:42] Ali Krupnik: What's next for me? Um, well, super short term, I'm going to be working remotely in Ireland next month. I'm really excited about that. 

[00:28:53] Susan Barry: What! Are you serious? Why? 

[00:28:55] Ali Krupnik: I haven't been in Dublin like mid for like 10 days in the middle of August and going from LA to Europe is such a trek. So I'm like, all right, I might as well like extend that and work remotely. So I'm going to do that. I'm really excited about it. 

[00:29:10] Susan Barry: Oh, I'm so excited for you. It's so funny. Before we started recording today, I was looking up because my husband's grandmother was born in Ireland and that makes him eligible, potentially eligible, for Irish citizenship. So I was trying to read that to see, um, so you'll have to tell me when you get back from your trip, how you liked it.  

[00:29:31] Ali Krupnik: Yeah. Yeah. I have like a family reunion also that I just think that I have like a lot of cousins that I've never seen before. I met, I was like an Irish family reunion just sounds so fun.

[00:29:42] Susan Barry: Yes. A hundred percent. That's going to be amazing. 

[00:29:45] Ali Krupnik: Um, and then next year, my company, I think just, I really, these like, you know, I'm these biohacking wellness lounges, the Reset Recharge Lounge, and just really want that to be kind of Like I want to be the go to provider for those and just doing them at events all the time.

[00:30:02] Susan Barry: And is that like a lounge where you've got the floating equipment and all that stuff? 

[00:30:08] Ali Krupnik: Exactly.

[00:30:10] Susan Barry: That's really cool. What's, what do you call it?

[00:30:11] Ali Krupnik: Reset Recharge. 

[00:30:14] Susan Barry: Awesome. Awesome. Awesome. Okay, folks, before we tell Ali goodbye, we are going to head down to our favorite place, the loading dock, where the very best stories get told.

Elevator voice announces, “Going down.”

Ali, what is a story that you would only tell us on the Loading Dock? 

[00:30:36] Ali Krupnik: I was grappling with what story to tell here because I feel like there's a couple that come to mind, but, um, more of just like a somewhat unrelated, but it's interesting. So when I was working for Rolls Royce, I, um, was doing their car launch in LA, around the time of the Grammys and they didn't get rental cars because they were, they wanted to save money. So they gave all the staff just Rolls Royces to drive around as their staff cars.

[00:31:05] Susan Barry: Are you kidding me?

[00:31:07] Ali Krupnik: So I'm driving, I'm driving throughout LA in a Rolls Royce.

[00:31:12] Susan Barry: You had to drive — I would be terrified.

[00:31:15] Ali Krupnik: Yeah, I was terrified. And I, the irony of it was that like, the per diem was so low. So I couldn't even go to anywhere fancy. So I remember one time, like I went to like Subway to pick up like the staff meals in the Rolls Royce. The guy was just like, what's going on here? And I was like, “Oh ya know, budget!”

[00:31:34] Susan Barry: Oh my gosh, that is so funny.

[00:31:37] Ali Krupnik: Oh my God. Yeah. Um, but I ran into FloRida, the rapper. In the elevator and his manager and I told him that we were doing a launch for Rolls Royce and I went over to the CEO of Rolls Royce and I was like, Hey, I think FloRida should come to our like event preview. And he was like, who? And I was like, he's a rapper. He has a lot of money. Like he should come. He wants to buy a car.

[00:32:07] Susan Barry: Trust me.

[00:32:08] Ali Krupnik: Trust me. It's a good move. And then I went back and his manager text me. He's like, Hey, we want to come. Like great. And then he's like, come pick us up. So I went to the CEO and I was like, okay, what? So I need to, I need someone to go pick. He said, yeah, go pick them up. I was like, me? I was like in my twenties, like not a good driver. Like no one trusted me, like in my own Honda Civic, nevertheless, like a Rolls Royce. So I was like, Okay, I'll go pick you up. So I personally go take the Rolls Royce, drive and pick up FloRida and his manager and his like security guard and I'm like driving to the event, brought them to the event and then afterwards they brought me to their like recording studio to like listen to them record. I was like oh thank you. 

[00:32:52] Susan Barry: Are you joking right now? This is the wildest thing to me to just picture. Like I'm trying to put myself in your shoes. If I had to drive somebody's new Toyota Corolla, much less a Rolls Royce, I would die. I would have a heart attack. Wow. But I guess it worked out okay. You made it to the recording studio.

[00:33:17] Ali Krupnik: Yeah, yeah, it was fun. It was like the perks, the perks of hospitality.

[00:33:21] Susan Barry: Oh, wow. That is great. Ali Krupnik, thank you so much for being here. I obviously have some homework that I have to do now. Keep me posted. And I really appreciate you riding up to the top floor. 

[00:33:37] Ali Krupnik: Thank you. Thanks for having me.  

[00:33:41] Susan Barry: Thank you for listening. You can find the show notes at topfloorpodcast.com/episode/151. Jonathan Albano is our editor, producer, and all around genius. He even wrote and performed our theme song with vocals by Cameron Albano. You can subscribe to Top Floor on Apple Podcasts, Spotify, or wherever you like to listen. And your rating or review will go a long way in helping us give you more of what you like. 

[00:37:27] Narrator: Thanks for listening to the Top Floor Podcast at www.topfloorpodcast.com. Have a hospitality marketing question? Reach us at 850-404-9630 to be featured in a future episode.