11: Swedish Pastry Dreams

Although she still dreams of the Swedish pastries from her first job, Tracy Judge has both feet firmly planted in the realities of the modern events business. Tracy’s journey as a freelance economy platform entrepreneur has led her to explore how the soft skills planners cultivated in live events can smooth the way and soothe the anxieties of a shift to virtual and hybrid meetings. Susan learns about how Tracy evolved her company to meet real-time needs and tripled her community along the way.

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