126: Jailhouse Ad Copy

 

Peter Yesawich's long career in hospitality and travel marketing led him to healthcare, where he discovered that an infusion of hospitality could make a big difference for patients and providers. His book, co-authored with Stowe Shoemaker, details how the healthcare industry can make positive change. Susan and Peter talk about buying behavior, books, and best practices.

More from what we talked about in this episode:

Peter Yesawich on LinkedIn

Yesawich Holding

Hospitable Healthcare

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26: Responsible for the Weather with Robin Joliat

63: Best for Last with Rachel Humphrey

98: Snapped Tow Rope with Craig Everett

 
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127: Job Interview Subterfuge

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125: Stand in the Room