19: Welcome to Last Call
Stephanie Smith combined her love of hotels, her coder brain, and her knowledge of what was missing in the marketplace to create an agency that caters to branded hotels. That same entrepreneurial spirit led her to develop an AI reporting platform that allows owners and operators to compare performance across brand. Susan and Stephanie talk about measuring OTA effectiveness, why metasearch can be a waste of money, and how tall Shaquille O'Neal really is.
Learn more about Stephanie’s company, Cogwheel Marketing, here.
Stephanie and Susan at dinner in Atlanta.
Read more about the topics Stephanie and Susan discussed in this episode:
And here is more information about Cogwheel’s brand-neutral hotel reporting platform.