91: Pool Heat Miser
In this birthday solo episode, Susan Barry talks about how lodging businesses of all types should be thinking about upselling. The short version is that if a hotel or short-term rental tries to decide what is valuable on behalf of a traveler, it will backfire. Your lodging business does not need to be all things to all people. Happy Pride!
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Thank you to our sponsors for this episode, Cogwheel Marketing and Cogwheel Analytics. You can hear more from founder and Digital Matriarch Stephanie Smith in Welcome to Last Call, episode 19 of Top Floor.