05: Kind of a Surreal Moment

After two broken legs cut his professional racing career short, Cory Falter turned his love of art into a career helping hotels and restaurants tell their stories. Cory’s evolution from ink aficionado to digital designer led him to explore the revenue possibilities of technology. Susan learns about Cory’s idea for increasing a hotel guests’ lifetime value by establishing relationships built on trust and extreme transparency.

Cory on Hotel Impossible.

Check out the “Little League” of Cory’s childhood at Barona Oaks here.

Learn more about Cory’s surreal episode of Hotel Impossible here.  Cory joins the show at 32:30.

Figure out what a Pee Chee folder is here.